Review · US edition
Acuity Scheduling review: pricing, features and who it suits
Our verdict One of the most complete appointment tools for client-facing service businesses: intake forms, packages, memberships, gift cards and payments, with a HIPAA BAA on Premium. There's no free plan and the interface feels dated.
Visit Acuity Scheduling No (7-day free trial)
At a glance
- Best for
- Service businesses: coaches, therapists, salons and studios
- Free plan
- No (7-day free trial)
- Free trial
- 7 days
- Entry price
- From $16 per month (annual billing)
- Currency and tax
- Prices in US dollars as published by the vendor. Sales tax may be added depending on your state.
- Plan notes and add-ons
- HIPAA Business Associate Agreement (BAA) and the AI Booking Assistant are on Premium; SMS reminders start on Standard
- Integrations
- Stripe, Square, PayPal, Zoom, QuickBooks, Mailchimp, Zapier
- Third-party ratings
- Capterra 4.8/5 (5,774 reviews)
Third-party figures as listed around 19 October 2026; not our ratings - Checked
- November 2, 2026
Our take
Acuity Scheduling (part of Squarespace) is built for businesses whose customers book appointments: coaches, therapists, salons and studios. It handles the things meeting schedulers skip, such as intake forms, packages, memberships and gift cards, and takes payment through Stripe, Square or PayPal.
Plans are priced by the number of calendars, not per seat: Starter has one, Standard six and Premium 36. That makes Acuity good value for a small team on Standard compared with per-seat tools. SMS reminders start on Standard, and Premium adds a HIPAA Business Associate Agreement and Acuity's AI Booking Assistant.
The trade-offs are a 7-day trial instead of a free plan, an interface that looks older than newer rivals, and US-centric pricing in dollars.
Acuity Scheduling plans and prices
| Plan | Annual billing (per month) | Monthly billing | Unit | Tax |
|---|---|---|---|---|
| Starter (1 calendar) | $16 | $20 | per month | Sales tax may apply |
| Standard (6 calendars) | $27 | $34 | per month | Sales tax may apply |
| Premium (36 calendars) | $55 | $69 | per month | Sales tax may apply |
Prices in US dollars as published by the vendor. Sales tax may be added depending on your state. Acuity Scheduling pricing in detail.
Strengths
- Intake forms, packages, memberships and gift cards
- Takes payments through Stripe, Square or PayPal
- HIPAA BAA available on Premium
Weaknesses
- No free plan
- SMS reminders only from the Standard plan
- Interface feels dated next to newer tools
- US-centric: USD pricing only
Who it suits
- Coaches, therapists and wellness practitioners selling packages
- Studios and small teams who want calendars rather than per-seat billing
- US health practices that need a BAA (Premium)
Look elsewhere if
- Anyone who needs a free plan
- Businesses that mainly book internal or sales meetings
- Shops that want a full point of sale (look at Square Appointments)
Features
- Payments
- Stripe, Square, PayPal
- SMS reminders
- From Standard
- HIPAA option
- BAA on Premium
- UK/EU data angle
- Not checked
- Teams
- Calendars by plan (1, 6, 36)
- AI features
- AI Booking Assistant (Premium)
- Marketplace
- No
- Open source / self-host
- No
- Video calls
- Zoom
Acuity Scheduling alternatives
- SimplyBook.me: Service businesses such as salons, clinics, tutors and fitness; EU-friendly.
- Setmore: Budget-conscious small businesses and small teams.
- Calendly: Solo professionals, sales and recruiting teams booking meetings.
- Square Appointments: Salons, barbers, spas and any business taking card payments.
- Zoho Bookings: Budget small businesses and existing Zoho users.
Compare
- Calendly vs Acuity Scheduling
- SimplyBook.me vs Acuity Scheduling
- The best Acuity Scheduling alternatives
- Acuity Scheduling pricing explained
Questions people ask
Does Acuity Scheduling have a free plan?
No. Acuity offers a 7-day free trial, then Starter, Standard or Premium.
Which Acuity plan includes SMS reminders?
SMS reminders start on the Standard plan.
Does Acuity offer a HIPAA BAA?
Acuity offers a HIPAA Business Associate Agreement on the Premium plan. Whether that meets your obligations is for you and your advisers to decide.
How we reviewed Acuity Scheduling
This review is based on Acuity Scheduling's published pricing and documentation as recorded on November 2, 2026, and on third-party review-site figures, all linked below. We haven't run a hands-on test for this edition, and we don't publish star ratings or user reviews of our own. Rankings and verdicts are never paid for. See the methodology.
Sources
Prices and features as recorded on November 2, 2026 from these pages (research pass 26 October to 2 November 2026). Prices change: check the vendor's page before you buy. Spotted something out of date? Tell us.
- Acuity Scheduling: https://acuityscheduling.com/pricing